The dashboard
The dashboard turns a finished crawl into an audit you can act on. Here is every panel, what each number means for SEO, and a workflow for getting through a report without missing what matters.
The health score
At the top sits a single score from 0 to 100. It is weighted, so it reflects how many issues a site has and how much each one matters, not a raw count. It is the number to watch across crawls. The full method is in How the health score is calculated.
Issue groups
Problems are grouped by type so you can clear one class at a time. Each group shows a count and a severity colour and links to its checks reference page. What each means for SEO:
- Indexability: whether search engines may index the page. The highest-stakes group, because an excluded page cannot rank.
- Broken links: 404s and dead redirects that waste crawl budget, lose users, and leak internal link value.
- Titles and meta descriptions: missing, duplicate, too long, or too short. These shape rankings and click-through from search.
- Headings: missing H1s, skipped levels, or more than one H1.
- Image alt text: images with no descriptive alt text, which hurts accessibility and image search.
- Structured data: schema that is missing or malformed, which affects rich-result eligibility.
- Internal links: how link value flows between pages, and which pages are under-supported.
- Orphan pages: pages nothing links to internally, so they are hard to discover.
- Anchor text: empty, generic, or repetitive link text.
- Response time: slow pages, measured by time to first byte.
The page table
Every URL the crawler found appears here, one row per page. The columns are your main working surface:
- Status code: the HTTP response (see the reference below).
- Indexable: yes or no, with the reason when no.
- Title: the page's title tag, so blanks and duplicates stand out.
- Issues: how many problems the page has.
- Response time: sort by this to surface the slowest pages.
Sort to bring the worst offenders up, filter to a single issue group, or search for one URL. Click any row to open its detail view.
HTTP status codes, and what they mean for SEO
| Code | Meaning | What to do |
|---|---|---|
| 200 | OK, the page loaded | Nothing, this is the target state for indexable pages |
| 301 | Permanent redirect | Fine, but point internal links at the final URL, not through the redirect |
| 302 | Temporary redirect | Use 301 instead if the move is permanent |
| 304 | Not modified | Normal caching response, no action |
| 401 / 403 | Unauthorized or forbidden | Expected on protected pages; unexpected here means a blocked page |
| 404 | Not found | Fix the link or restore the page, or return 410 if it is gone for good |
| 410 | Gone | Intentional removal; clearer than 404 for permanently deleted pages |
| 429 | Too many requests | You are being rate limited; slow the crawl |
| 500 / 502 / 503 | Server errors | Investigate the server; these block indexing and hurt trust |
Anything that is not a 200 on a page you expect to rank deserves a look.
Why a page is not indexable
| Reason | What it means |
|---|---|
noindex tag | A meta robots or X-Robots-Tag tells engines not to index the page |
| Blocked by robots.txt | Crawling is disallowed, so the page cannot be assessed normally |
| Canonicalized elsewhere | A canonical tag points to a different URL as the primary version |
| Non-200 status | Redirects and errors are not indexable as-is |
The page detail view
Opening one URL gives a verdict-first view of everything about it:
- The issues found, each with fix guidance.
- Content signals: title, meta description, headings, and word count.
- A SERP preview of how the page looks in search results.
- Its inlinks and outlinks, so you see how it connects to the rest of the site.
- Its images and their alt text.
This is the fastest way to understand and fix a single page, because everything you need to make a decision is on one screen.
A workflow for getting through a report
- Read the health score to gauge the overall state.
- Open indexability and fix anything wrongly excluded. This is where the biggest, quietest losses hide.
- Clear broken links and non-200 status codes.
- Sort the page table by issues and work down from the busiest pages.
- Spot-check orphan pages; link the important ones back in.
- Re-crawl and confirm the score moved.
Common misreadings
- Treating every 301 as a problem. Redirects are normal; the fix is only to stop linking through them internally.
- Ignoring a high orphan-page count because those pages "look fine." If nothing links to them, they are hard to find and rank.
- Reading the score in isolation. Its value is in the trend across crawls, not a single snapshot.
Frequently asked questions
What is a good health score?
Treat it as relative. A well-kept site sits high with only minor issues left, and the direction it moves as you fix things matters more than the exact number.
What should I fix first?
Indexability, then broken links, then titles and meta descriptions. Largest effect for the least work.
What does a 301 in the status column mean?
A permanent redirect. It is fine on its own, but internal links should point at the final URL rather than through the redirect, so no link value or crawl effort is wasted.
Why is an important page marked not indexable?
Open its detail view for the reason: usually a noindex tag, a robots.txt block, or a canonical pointing elsewhere.
Can I see which pages link to a given page?
Yes. The page detail view lists inlinks, so you can see exactly what points at a URL and fix or add internal links.