SEO writing for people who audit their own sites.
Practical, jargon-light pieces on technical SEO, on-page fixes, and running audits clients pay for. Written for freelancers and small studios, the people the big platforms tend to skip.
The ultimate technical SEO audit checklist for 2026
Nine checks, ordered by blast radius. Fix the problems that hide your whole site before the ones that shave milliseconds off a load time.
What is a good keyword density? The myth of the 2% rule
Zero percent, because there is no magic number. Where the rule came from, why counting now works against you, and the placements that still matter.
On-pageThe complete on-page SEO checklist for higher rankings
Sixteen checks in four groups: content, HTML tags, structure and links, and the technical factors that still count. The part of ranking you fully control.
Technical SEOThe complete guide to schema markup and structured data
It does not lift rankings, and half the types the old guides tell you to add earn nothing now. What still works in 2026, and how to add it.
On-pageBeyond the checklists: the only ranking signals Google actually cares about now
A perfect plugin score measures whether you followed a template. The three signals no checklist can fake, and the metrics you can stop worrying about.
Technical SEOHow to audit and recover from Google's August 2026 spam update
It ran 18 to 21 August, algorithmically, with no new policies. How to confirm you were hit, narrow the cause, and work the recovery.
On-pageOn-page vs. off-page SEO: what's the difference?
One is the house you build, the other is the roads that lead to it. The split in plain English, and why the one you control comes first.
Technical SEOHow to fix redirect chains and 404 errors to boost search rankings
Fixing these does not conjure rankings. It stops the leak: the authority and crawl budget you are already losing on every dead end and extra hop.
Technical SEOCrawlability vs. indexability: the complete technical SEO guide
Crawlability is about access, indexability is about eligibility. Two separate gates, two separate fixes, and confusing them costs you weeks.
On-pageWhy heading structure is important in SEO for rankings
Not a strong direct ranking factor, and still one of the few things every system reads your page through: search engines, AI answers, and the people who scan before they read.
Technical SEOThe pre-launch SEO checklist: what to check before you go live
A stray noindex, a staging URL in your canonicals, a robots.txt that blocks everything. The checks to run before go-live, ordered by how much damage each one does.
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